To investigate how iPhone maker Apple competes across the Smartphone Dissertation

To investigate how iPhone maker Apple competes across the Smartphone market - Dissertation Example The marketing of the iPhone was done in tandem with the branding that Apple had in place, providing a platform from which to launch the revolutionary product. This study will look at the ways in which the market has been cornered by the product and what ways the perception of the product affects its popularity. Through the use of the grounding theory, a primary study has been made with a participant group of fifty users of Smartphones. Through the information provided by the questionnaire, the popularity of the iPhone has been examined and the ways in which it was successfully marketed has been explored. Table of Contents Abstract Table of Contents Chapter One: Introduction 1.1 The Marketing and Demand for the iPhone 1.2 Challenges presented by the iPhone within the Market 1.3 Research Objectives 1.3.1 To evaluate the effectiveness of the marketing strategy used by Apple 1.3.2 To investigate the quality and usability of product by Apple 1.3.3 To determine the outcome of customer sati sfaction with the Apple iPhone 1.4 Research Questions 1.4 Overview of Chapters Chapter Two Literature Review 2.1 Introduction 2.2 Smartphone Technology 2.3 The iPhone Release 2.4 Marketing Strategy 2.5 Competition in the UK Market 2.6 Chapter Summary Chapter Three: Methodology 3.1 Overall Research Plan 3.2 Research Design 3.3 Population and Sampling Size 3.3.1 Population 3.3.2 Sampling 3.4 Data Collection 3.4.1 Primary Data 3.4.1.1 Data Collection Methods 3.4.1.2 Pilot Study 3.4.1.3 Data Collection Time Table 3.4.2 Secondary Data 3.5 Data Analysis 3.6 Research Limitations 3.7 Chapter Summary Chapter Four: Data and Analysis 4.1 Introduction 4.2 Profile of the Respondents 4.3 Findings 4.4 Analysis Chapter Five: Conclusion and Recommendations 5.1 Introduction 5.2 Theoretical Implications 5.3 Managerial Implications 5.4 Limitations of the Study 5.5 Future Direction of Research 5.6 Summary References Appendix 1 Appendix 2 The iPhone: A study on the marketing strategies and the perception s of consumers about the Apple iPhone Chapter One: Introduction 1.1 The Marketing and Demand for the iPhone In the last decade, the creation of Smartphone technology has revolutionized the communications business. One of the initial products that was brought out into the public was the Apple iPhone. This product created a sensation that has yet to be rivaled by any other communications product to date. It hit the market with such force that it was sold out quickly and was on backorder for months after its release. The deal that Steve Jobs made with AT&T meant that only one wireless provider would have the product, thus creating a demand for AT&T service, but creating a necessity for other manufacturers to rush to mimic the product so other providers could carry the same type of communication advantages. In the UK, the iPhone can be used with a number of providers. According to the Apple website, prepaid service with Vodafone and Orange is available, along with service on monthly pla ns from O2, Orange, T-Mobile, Three, and Vodaphone (Apple 2011). The iPhone is the most used form of Smartphone technology within the UK. Through this study, the iPhone will be researched in order to discover why this phone has this depth of popularity and how the marketing has contributed to its large market share. 1.2 Challenges presented by the iPhone within the Market The iPhone is a revolution in the communications industry, creating an elite consumer who has a product that is in high

An American childhood by Annie dillard Essay Example | Topics and Well Written Essays - 500 words

An American childhood by Annie dillard - Essay Example eams through her mention of her father who painfully decided to give up his personal dreams to protect his family from the dangers of what would come from the talk of the people. Her adoration of the man with principles he stood for may not have been directly pointed out but they were clearly expressed as the writer saw through the eyes of a child. She spoke about her mother in a childlike manner, telling the story just how it happened, without sugar-coating rather in a child’s innocence; she placed her mother in the rightful pedestal. The story is a craftily written piece of art which engages the readers, making alive the actions, people and places mentioned. Probably the greatest ingredient used in the story that really grips the readers to stick their noses on the book until the end, is the honesty and innocence of the child in the grown-up Annie. Along with this, she made alive the story with her wit as she used professional means of story telling like figures of speech. Alliteration was used, with the repetition of sounds as the story is told, to put emphasis on some parts of the story, drawing attention from the reader for one to meditate more on it or analyze the meaning of which. An example for this is the line, â€Å"There was no messiness in her, no roughness for things to cling to, only a charming and charmed innocence that seemed then to protect her, an innocence I needed but couldn’t muster†. She used metaphors as well bringing life to some things she mentioned in the story as she viewed them during her childhood. She made the icebox motor talk in the line; â€Å"You are living†, the icebox motor said. In an interesting manner, her childhood imaginations were drawn before the eyes of her readers and this simply made the story more enjoyable. Even the figurative languages the author used in her story showed the genius in her as she realized as a child the essence of the stories he read or heard to the facts she observed. Metaphorically, the child